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About Gary Hudson and Hudson & Associates

For over 24 years, Hudson & Associates has utilized its business management experience to lead firms in a variety of industries to greater prosperity. A highly successful business development and marketing consulting firm, Hudson & Associates assists clients with strategic planning, business planning and business plan writing, marketing analysis and planning, sales planning, as well as with successful implementation and management of programs. Gary Hudson has served as an officer and/or Director to a series of successful companies, and has consulted some of the world's leading agricultural and horticultural companies as well as a number of small and medium sized family businesses.

Raised on a farm, Gary left agriculture to spend the first eleven years of his business career helping build a Central California retail clothier into a highly successful eleven-store chain. He then returned to his roots and utilized his marketing sales and management expertise in the horticultural seed business. While serving as Vice President of Goldsmith Seeds, he developed the North American, European, and Japanese markets and expanded the firm into an industry leader.

In 1981, Hudson became the Co-founder and President of Plant Genetics in Davis, California, a pioneer in the biotechnology industry. Responsible for raising nearly $9 million in venture capital, he successfully managed the company’s growth to over thirty-five employees.

In 1984, Hudson & Associates was launched. From day one, the firm’s primary goal has been to assist clients in developing sound strategies for growth and economic viability. Sakata Seed retained Hudson to develop a plan to expand its market presence. Over a seven-year period, Hudson's business development efforts in North America and Europe enabled Sakata to obtain phenomenal results. Another highly successful project was aiding in the formation of a joint venture between Peppergrove Nursery and Yoder Brothers to market the Blooms of Bressingham perennials in North America. A partial list of past and current clients includes Paul Ecke Poinsettias, Yoder, Keithley William Seed, American Horticultural Society, Progeny Advanced Genetics, and Monsanto.

Recognized for his innovative business development strategies, Gary has been invited to serve on the Board of Directors of the National Health Care System, a NASDAQ listed company, and on the founding Board of Coinstar, also a publicly traded company. Gary currently serves on the Advisory Board of the University of California Davis Seed Biotechnology Center, and the Sacramento Entrepreneurship Academy, where he served as a Past President. He also serves on the Dean’s Advisory Council for the Collage of Agriculture and Environmental Science. Additionally, Gary served as Co-Chairman of the committee for the creation of The California Center for Urban Horticulture and is a member of its Advisory Council.

Internationally recognized in the horticultural industry, Gary has served as a director of the Professional Plant Grower's Association, the Ohio Florist Association, the Ohio Floriculture Foundation, and the Bedding Plant Foundation. In 1991, he received the PPGA's prestigious International Award and is one of only three recipients of their Award of Excellence. In 1992, he worked with Dr. Marc Cathy, U.S.D.A. to help plan and facilitate eight of the Convocation assembled to determine future research needs for the Green Industry. In 1995, he was elected to the American Academy of Floriculture. In 2006 he was awarded the prestigious Award of Distinction by the University of California at Davis. Hudson is a frequent speaker on business planning, business development, management as well as selling skills and marketing topics. Recent speaking engagements include The Society of American Florist, (S.A.F.), the Ohio Florists Association, The American Marketing Association, Eurgrow in England, and the Western Michigan Growers Association.


  • Former member: Board of Directors - Coinstar, NASDAQ Traded
  • Board of Directors - National Health Care System, NASDAQ Traded
  • Board of Directors - Zoogen
  • Board of Directors - Agaccess
  • Board of Directors, Bedding Plant Foundation (5 years)
  • Member of numerous agricultural and horticultural industry committees.
  • Frequent speaker to grower and management educational meetings.
  • Board of Directors, Ohio Florist Association (5 years)
  • Chairman, Strategic Planning Committee. Facilitated a number of significant changes including taking an active role in the dramatic expansion of the annual trade show, making it the largest and best attended in North America.
  • Chairman, Public Relations Committee
  • Chairman, Short Course Planning, Marketing and Management Committee Board of Directors, Ohio Floricultural Foundation (3 years) Board of Directors, Professional Plant Growers Association (12 years)
  • Membership Chairman (6 years) Increased membership from 640 to 3100.
  • Chairman, Strategic Planning Committee (5 years)
  • Active in planning and implementing industry education conferences and trade shows. Member Board of Directors, Sacramento Valley Forum Advisory Council, University of California Davis Seed Biotechnology Center (On going) Advisory Council, California Center of Urban Horticulture Dean’s Advisory Council, Collage of Ag and Environmental Science (On Going)
Copyright 2008 Gary Hudson & Associates